YouTube on Wednesday said that more than 1.5 billion people monthly tune into its Shorts video service, taking over with global sensation short video app TikTok.
YouTube Shorts went live less than two years ago, adding videos of no longer than 60 seconds to the mix of offerings on the platform.
“Shorts has really taken off and are now being watched by over 1.5 billion logged-in users every month,” said YouTube chief product officer Neal Mohan.
“We know the product will continue to be an integral part of the YouTube experience moving forward.”
Creators are taking advantage of podcasting, shorts, and live streaming on YouTube in a “multi-platform approach,” said vice president of the Americas Tara Walpert Levy.
“This approach is yielding real results; channels uploading both short and long-form content are seeing better overall watch time and subscriber growth than those uploading only one format,” Levy said.
She billed YouTube as a one-stop-shop for people to “flex their creative muscles.”
YouTube last year launched a $100 million fund to “reward creators” whose video clips attract audiences to the online platform.