AU Small Finance Bank has appointed Ranbir Kapoor and Rashmika Mandanna as brand ambassadors after the bank transitioned into a universal bank following RBI’s approval. The actors paired up previously for Sandeep Vanga Reddy’s Animal, the Founder and CEO of AU. The actors will play a key role in reinforcing the brand’s marketing outreach.
Rashmika, Ranbir team up for AU SFB
- AU Small Finance Bank (AU SFB) has recently transitioned into a universal bank after it received approval from the Apex financial body, the Reserve Bank of India (RBI). Following the transition, they thanked the customers, who made it possible, on social media platforms. Days after they dropped an official photoshoot of the Bank’s New Brand Ambassadors, Rashmika Mandanna and Ranbir Kapoor.
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- “The partnership strengthens AU SFB’s focus on driving a stronger preference for its core product strengths in Savings Accounts and Current Accounts”, the bank said in a released statement on Monday. “The collaboration supports AU SFB's focus on driving a stronger preference for its core product strengths in Savings Accounts and Current Accounts.”
- Sanjay Agarwal, Founder, MD and CEO, said, "As we prepare for our transition into a Universal Bank, strengthening customer consideration for our core offerings becomes even more important. Ranbir and Rashmika connect deeply with different parts of India and different types of audiences. Their presence helps us speak to young professionals, emerging entrepreneurs, and families across regions with clarity and confidence. Our upcoming 360-degree campaign across television, digital, and print will showcase the strengths of our product offerings and reinforce the promise of superior customer experience from AU.”
- The brand Ambassadors, Rashmika and Ranbir, shared what they perceive of good banking
- “Banking, for me, is at its best when it brings together trust, ease, and products that genuinely simplify life. AU has created something impressive by growing across the country while still keeping the customer at the centre. Their products are designed with real everyday insight and a balance of innovation and trust. I’m thrilled to be part of the AU family as they continue to bring this experience to more people across India.” Said Ranbir Kapoor.
- Rashmika Mandanna said, “Good banking is more than just transactions; it’s about being a trusted partner in one's financial journey. AU Small Finance Bank's focus on customer-centricity, innovation, and reaching out to millions with their inclusive approach caught my attention, which is why I’ve partnered with them. Their recently launched ‘M’ circle initiative is a great example of building something thoughtful, helpful, and genuinely empowering for women. It reflects a bank that listens and responds. I’m excited to be associated with the AU family as they connect with young India through their commitment and care.”
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