HYBE music the company that manages popular groups like BTS, New Jeans, Katseye and more have established one of their headquarters in Mumbai, aiming to connect with the Indian Music Market.
HYBE INDIA ENTERTAINMENT PRIVATE LIMITED
- The youths are crazy about Korean culture, Korean music and drama. One of the legendary music groups that bridged the gap between India and Korean culture is the BTS.
- A boy group that is popular for their passion towards music, dance and art in general. They are not only popular for their music but their personalities and their personal struggles that people closely connect with.
- BTS started out with Big Hit Entertainment with less funds and amenities, compact dorms and insufficient food to eat. Their global success changed the future of Korea’s soft power and also the company’s. Established on February 1, 2005 as Big Hit Entertainment (Big Hit) the company later became a billion dollar company as HYBE Corp. founded by Bang Si-hyk. This label houses several subsidiaries like Pledis, Belift Lab, ADOR and many more along with independent artists.
- India is one of the top consumers of Korean content and making it profitable markets for selling music. After establishing their subsidiaries in Japan, the U.S., Latin America, and China, HYBE has officially launched its Indian subsidiary, HYBE INDIA.
- HYBE said “With nearly 185 million users, India’s music streaming market is the second largest in the world, making it an ideal market for our growth strategy, the rapid rise of kpop in India highlights the country’s potential, and we are excited to deepen our presence here,”
- Previously, Bang Si-hyuk's spokesperson said “Our strategic expansion into India is driven by Chairman Bang Si-hyuk’s vision to export K-Pop methodologies, aligning with his conviction that the K-Pop business model must be adapted to other genres for sustained growth.”
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