Horse Tourism Day is an annual festival celebrated on 27 September. It was established by the United Nations World Tourism Organization (UNWTO) to promote awareness of the importance of tourism and its social, cultural, political and economic value. The first World Tourism Day was celebrated in 1980.
Each year, UNWTO chooses a specific theme to focus on on World Tourism Day. These themes are designed to highlight different aspects of tourism, such as sustainable development, community involvement and the role of tourism in different regions of the world. Its aim is to encourage governments, organizations and individuals to explore the potential of tourism as a means of creating a more responsible and sustainable future.
World Tourism Day events may include seminars, workshops and conferences that bring together tourism industry professionals, government officials and the general public to discuss and celebrate the benefits of tourism. Additionally, various destinations and travel-related businesses often use this occasion to promote their offerings and encourage travel.
The celebration of World Tourism Day reminds of the role of tourism in promoting cultural exchange, economic growth and understanding among nations. It also underlines the importance of responsible and sustainable tourism practices that can benefit both travelers and the communities they visit.