In a show of disapproval for Qatar’s human rights record, the kit supplier for Denmark Hummel announced Wednesday that its emblem will appear less prominently on the jerseys used for the 2022 World Cup. “We want to convey two messages with the new shirts for the Danish national team. They are not simply a protest against Qatar and its human rights record but also a homage to Denmark’s greatest football triumph, Euro 92. “In a post on Instagram, Hummel said. The team’s red jersey barely shows the red logo.
According to allegations of migrant worker deaths, injuries, and difficult working circumstances, the firm stated, “We don’t intend to be visible during a tournament that has cost thousands of people their lives.”
“We fully support the Danish national team, but it is not the same as supporting Qatar as the host country,” the statement reads.
Hummel unveiled a grey and black jersey on Wednesday in addition to the team’s customary red one. The logo was scarcely discernible.
Since being given the 2022 World Cup, Qatar has initiated many large-scale infrastructure projects and has received harsh criticism for its track record on labor rights.
However, it claims that a large portion of the criticism is unjustified and that significant improvements have improved living circumstances for tens of thousands of foreign workers.
Sponsors and businesses have responded to their criticism in various ways, some more dramatic than others, before the event.
The training shirts for Denmark will feature “important messages,” and two sponsors have agreed to have their emblems changed.