On the first day of its holiday season sale, e-commerce company Flipkart reported seeing 1.6 million concurrent users every second on its platform.
Leading online retailers, including Flipkart, Amazon, Meesho, and Snapdeal, have begun their annual holiday deals.
Flipkart said that early trends in its The Big Billion Days (TBBD) event show that the general customer mood toward holiday shopping is perfect without providing the actual sales figures.
"1.6 million users per second on TBBD 2022 was a record-breaking amount of concurrent users on the app. Compared to TBBD 2021, a significant increase in Flipkart Plus users who used Early Access was seen. Most of these clients were from Tier 2 and higher cities, "says Flipkart.
The company, which Walmart owns, said that on day 1, its simple payment option, Flipkart Pay Later EMI, increased by 12 times.
One bike was reportedly sold per second within the first 24 hours of the event in the sport and fitness category, according to Flipkart.
"Clients from Bharat (Tier-2 cities and beyond) have kept finding value in the variety of options supplied by Flipkart across categories.
The company reported that the top cities for orders were New Delhi, Bengaluru, Hyderabad, Berhampur, Howrah, Lucknow, Kolkata, Chennai, Jaipur, Karnal, Patna, Bhubaneshwar, Visakhapatnam, Surat, Agra, and Ghaziabad.