10-minute delivery apps scrap after gig workers' strike

10-minute delivery has been scrapped after a meeting that was attended by Govt representatives and companies like Blinkit, Zepto and others. The meeting was conducted to discuss 10-minute grocery apps and the points that gig workers had to make.

No more groceries in 10 minutes?

It came as a shock for many customers as the centre asked all the quick commerce firms to remove 10-minute delivery claims from their apps to help gig workers avoid haste, accidents and obey the traffic rules.

#JustIN | Labour Minister persuaded major delivery aggregators to remove the 10-minute delivery branding

Meetings were held with leading platforms including #Blinkit, #Zepto, #Zomato & Swiggy , other qComm aggregators are expected to follow suit in the coming days

Comments… pic.twitter.com/4dKVki73Oh

— CNBC-TV18 (@CNBCTV18Live) January 13, 2026

Labour minister Mansukh Mandaviya expressed the issue of the immense pressure put on gig workers who are forced to deliver within 10 minutes, under stress and also not paid fairly.

A meeting was reportedly held between the government and leading platforms, including Blinkit, Zepto, Zomato and Swiggy, among others, to address concerns related to delivery timelines.

On December 31, New Year's Eve, strikes were announced by certain gig workers to demand actions on issues like accidents, severe pressure, unfair treatment and low wages. The strike caught the attention of the government.

Raghav Chadha, an Indian Politician, recently raised the issue in the parliament. He said, “I want to tell you that these people are not robots. They are also someone’s father, husband, brother, or son. The House should think about them. And the cruelty of this 10-minute delivery should end.”

This is actually a very sensible move.

Removing the forced 10-minute delivery promise was long overdue. When you turn speed into a KPI, someone on a two-wheeler ends up paying the price. We’ve all seen it, riders cutting lanes, overtaking from anywhere, even riding on footpaths… pic.twitter.com/1jBIMEGtcl

— Arun Prabhudesai (@8ap) January 13, 2026